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    PR Agency Perspective: New Business Is a “Two Way Street”

    PR Agency Perspective: New Business Is a “Two Way Street”

    The expected call came in and … Yes!—another new business lead. As usual, the agency staff whirls into motion. Everyone has his or her nose to the grindstone, preparing to offer a winning presentation that informs, educates, is dynamic and entertains. The vetting of the new business prospect begins. It starts with learning and absorbing the obvious—the prospective company’s history, the company’s recent news, the individual players’ profiles, the industry landscape, the sector’s forecasts, surveys that speak to trends—all set against a company’s goals. Read More->

    New Study: B2B, Let Me Hear You Humanize in 2011

    Digital communities are an integral part of any business-to-business marketing strategy. According to a recent survey by the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms, nearly all companies now recognize the importance of social media, but many are still unsure how to use the medium to humanize their brand