Strategy and Musings

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    Revenue Versus Principles

    Revenue Versus Principles

    The Guardian’s recent article entitled “World’s top PR companies rule out working with climate deniers” brought to the fore again the dilemma that all agencies face at one time or other — courage to turn away revenue (business) or confront a collective conscience angst, with a shrug. (Read More->)

    New Study: B2B, Let Me Hear You Humanize in 2011

    Digital communities are an integral part of any business-to-business marketing strategy. According to a recent survey by the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms, nearly all companies now recognize the importance of social media, but many are still unsure how to use the medium to humanize their brand