Strategy and Musings

PPMG on Instagram

  • Happy anniversary #PPMG #30PPMGPR read more here:
  • As we celebrate our 30th #anniversary this year, a #tbt to the agency's first client. #shermanclay #PR
  • LA office construction underway. #ppmg #thefutureofPPMG #PR
  • @stefanpollack talking about #iGen at #prsala western district conference today. #pr
  • Congratulations to PPMG client Bel Air Investment Advisors on the opening of its San Francisco office today.

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    Celebrating 30 Years…

    Celebrating 30 Years…

    Our agency opened its doors on March 25th 1985. It’s been exactly three decades..

    So I say, “Hello 30th.” It’s our day…

    I think of that day back in ’85 with bewilderment as to how it was possible to open up a new business with two credit cards, one Mac, no email, no cell phones and one client with billing not sufficient in revenue to sustain the agency for one month. Back then we opened as Pollack and Setzer, Setzer being Paul Setzer, who stayed for a year and a half, at which time we became The Pollack PR Marketing Group. (Read More->)

    Comms Perspectives: The “New Marketing”

    Comms Perspectives: The “New Marketing”

    The doomsayers are out in force speaking about, or writing, “Marketing is Dead” or even “PR is Dead.” I understand. These make for good headlines. But maybe the headlines would be more real if they read, “Marketing, As We Know It Today, Is Dead.” The functions are never “dead” as long as there are companies that need to connect with their customers. (Read More->)

    A Corporate Gaffe At The SXSW Fest

    A Corporate Gaffe At The SXSW Fest

    Just as McDonald’s started to endear itself with health conscious consumers by making promises of not using chickens injected with antibiotics and taking a stance against preservatives in its ingredients, the company steps into a PR disaster – this one totally unrelated to food. (Read More->)

    New Study: B2B, Let Me Hear You Humanize in 2011

    Digital communities are an integral part of any business-to-business marketing strategy. According to a recent survey by the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms, nearly all companies now recognize the importance of social media, but many are still unsure how to use the medium to humanize their brand