Strategy and Musings

Re: But does Oprah love bread enough to BREADFACE?

And…we’re back! Happy 2016 to everyone, thanks for tuning in to Episode IV of Reply All. We’ve been busy Skimming the headlines, previewing spring fashion, checking out alternatives to our pricey skin/body care products and reading about Jeff Spicoli’s secret meeting with Mexico’s most notorious drug cartel leader. Oh, and sidenote: WE LOVE BREAD! Let’s […]

ReplyAll Podcast, Re: Are You For Serial?

Happy holidays from the Pod Squad! It’s hard to believe the year is nearly over. We hope you’re soaking up the remaining days of Starbucks red cups, Star Wars mania and an Instagram feed full of ugly sweater Christmas parties. Thank you as always for your support and feedback on our podcasts, we appreciate it. […]

ReplyAll Podcast, Re: Are We FALLing Too Hard?

Hi all, Have you ever clicked on the link to a news story and laughed out loud? Like, embarrassingly loud. So loud, that you immediately copy and paste the link into your email and send it around to your coworkers? And within minutes, one of them hits “Reply All” and the next thing you know, […]

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    2015’s Ten PR Defining Moments

    2015’s Ten PR Defining Moments

    Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection. It also brings out an abundance of compiled lists of […]

    REI: Altruism Or Savvy Marketing?

    By now it’s all over the news…

    REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year. It will not only close all of its 143 stores but also black out its website and give its 12,000 employees a paid day off so that they can “go outside.” The rationale behind this according to REI President and CEO Jerry Stritzke, is that Black Friday shopping had “gotten out of hand” and the company wanted to “encourage people to get outside, saying “maybe this was one of the most authentic things we could do.”


    Do You Speak Emoji?

    In 2005, a journalist for a well-known automotive magazine published his monthly column written entirely as a text message, complete with mind-numbing SMS shorthand vernacular that included phrases like “my friends all like 2 say that im always txting 2 much” and “ok thx 4 reading my column C U next time.” At the time, this was both cutting edge (RIP Motorola Razr…) and rip-roaringly funny for those of us who texted often.

    Brands and the Big Scary Dislike Button

    Earlier this week, Mark Zuckerberg announced that the long requested “dislike” option for Facebook posts and comments was in the works. Despite Zuckerberg’s caveat that the button would convey empathy, rather than negativity, the announcement has caused rumblings among individual users and organizations, alike.

    How Being In Good Company Can Trigger Media Interest

    As communication professionals, we’re constantly scouring the press and social media for trends and storylines in which to insert our clients. We are the frontlines between the public and the perceptions of the brands that we work with everyday. We are also tirelessly acting as newsrooms for clients by crafting curated content and media releases […]