And…we’re back! Happy 2016 to everyone, thanks for tuning in to Episode IV of Reply All. We’ve been busy Skimming the headlines, previewing spring fashion, checking out alternatives to our pricey skin/body care products and reading about Jeff Spicoli’s secret meeting with Mexico’s most notorious drug cartel leader. Oh, and sidenote: WE LOVE BREAD!
You might have passed on Jaden Smith’s “Karate Kid” reboot, but you can’t miss his new modeling campaign with Louis Vuitton. Jaden, who’s the son of actor Will Smith and Jada Pinkett-Smith, is part of the brand’s womenswear campaign and this was too intriguing not to lead off “What’s The Pitch?”
Our HARO of the Month comes from The Globe and Mail and seeks women who use men’s skincare/hair products. We share our experiences, and as a bonus, Brittney shares her preferred brand of deodorant (below). #WhatsYoSecret
Over the years, we’ve seen millions of otherwise perfectly normal humans “plank” and senior citizens “dab,” but we’ll be the first to admit we didn’t see this one coming: “breadfacing.” Haven’t heard of it? Read all about it here, and then check out @breadfaceblog on Instagram. Clearly this is the stuff our “On Review” segment was made for, so we tested it out ourselves. #Carbs
Happy holidays from the Pod Squad! It’s hard to believe the year is nearly over. We hope you’re soaking up the remaining days of Starbucks red cups, Star Wars mania and an Instagram feed full of ugly sweater Christmas parties. Thank you as always for your support and feedback on our podcasts, we appreciate it.
For many people, including several in our offices, Christmas came early this year as the hugely popular “Serial” podcast began its second season on December 10th. This time, host Sarah Koenig and the creators of “This American Life” take us through the incredible story of Bowe Bergdahl, the U.S. Soldier who was a prisoner of the Taliban for nearly five years and was released in May 2014. Within days of his return, people began saying he shouldn’t be celebrated; some soldiers from his unit called him a deserter and that he had deliberately walked off their outpost in eastern Afghanistan and into hostile territory. The case is still going on now, as Bergdahl was arraigned on December 22nd on charges of desertion and misbehavior before the enemy.
What’s the pitch? Well regardless of whether you listen to “Serial” or not, you can’t deny its popularity and we discuss some of the reasons why we think that’s the case. Check out the Serial website here and get hooked: http://serialpodcast.org
Our HARO of the month comes from The Levo League, a career resource website for Millennial women, and it touches on a somewhat personal subject – explaining to people what we do for a living. Believe it or not, there are still a lot of people who don’t understand PR. We break down our experiences while singing “Two Princes” by Spin Doctors (just kidding…or not). Take a look at the article that was based on the inquiry here.
(But really though, did you know Spin Doctors has a new album out?? Stay up to date and follow @SpinDoctorsBand on Twitter)
It wouldn’t be the last On Review of the year without a little breakdown of the year in review. We take a trip down memory lane with some of the news stories and events that made a big splash.
And Sidenote: Adult coloring books are a thing so we tested them out. Great stocking stuffer, right? We’ve got more ideas. Also, Kimye’s new baby, Saint West, has joined Twitter. We ponder the serious questions: when are Blake Lively and Ryan Reynolds going to share pictures of baby James? Do we really need to reserve Twitter handles and Instagram names for babies now?
We’re excited to see what the new year brings, and we’ll be back with Episode IV in January!
Wishing you a happy new year,
Megan, Mariel, Brittney, Stephanie, Olivia and Jackie
Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection. It also brings out an abundance of compiled lists of the top ten “anything” be they winners, losers, headliners or the best and worse of something.
Every year, for the past six years, we create our own “list”, which we call the “Ten PR Defining Moments.” Considerations for making our list is not so much the PR moment itself, or a blip that made the news in 2015, but rather their implications, such as lessons learnt or their lasting impact within the PR industry.
And so our 2015 Ten PR Defining Moments picks are …
Late night TV talk shows did a flip when two major talk show hosts retired
Facebook stayed in the limelight by allowing users to get more touchy-feely, well past the like button
“Black Friday” got upended, but with little success
The unthinkable happened when a retailer actually chose to close on the biggest shopping day of the year
A GOP candidate made the entertainment news in one noted publication rather than political headlines
Facebook and Twitter faced new challenges from a snappy newcomer
New millionaires stemmed from a most unlikely place and kept brands smiling
Public opinion gained ground and forced change
Gender identity and equality made headlines and forced social change in attitudes
Who would have thought that cartoon-like figures would make the Oxford Dictionary’s word of the year?
There are, of course, many, many more PR defining moments, but these are our choices.
First, we want to thank everyone for hitting “Reply All” and supporting our podcast! It’s been a really fun learning process, and we appreciate all of the feedback and support.
This month, we’re tackling a major debate that has quietly been sweeping the nation, and it’s not the Ben Carson rap song. Hint: it involves condiments, toppings, fillings and soup.
We also pay tribute to Lucky Magazine and Grantland.com, two great media outlets that met their demise far too soon, and Lucky’s former editor in chief Eva Chen, whose signature #EvaChenPose will live on. Wait, you’ve never heard of the Eva Chen pose?!
In the spirit of great women changing the world, we also talk about the new Barbie ad that is pulling at our heartstrings.
We’re always on the lookout for great HARO inquiries, and this one definitely doesn’t get “brushed” under the rug. Check out reporter Phil Mutz’s article that was based on his inquiry: