Written by Noemi Pollack on December 29, 2009.
In November of ’08, I set out to offer, in my new blog, musings and thoughts about the way things are and their possible PR and marketing implications. At times, the blogs were either simple commentaries or driven by social outrage. Or maybe they offered a chuckle about a happening or an outlandish stance or event.
So, because it is that time of the year where one looks back on how it was to learn from it and move forward, I went back to check what it was that I mused about and found that the French had it right. “Plus ça change, plus c’est la même chose.”
What I found is that change comes slowly. For instance, social media caught on quickly as the great “socializer” among “friends,” yet was slow to be adopted by Corporate America as the marketing tool it turned out to be. It took some forward-thinking companies such as Ford, to lead the way for other companies to understand the power of social media.
What else I found is that mistakes happen to the best people – professionals who should know better, but didn’t.
And mostly I was taken aback, to recognize that we Americans are not all in the same “glass bowl” and that the human element is not always a natural instinct…
So, for an end of the year musing, I offer brief glances at the way we were a year ago today, through my first ten blog entries.
The first blog last November was a comment on the foreboding pessimism that engulfed the country…
With hope against hope, the foreboding massive layoffs could be warded off with a few nips and tucks…
The holiday season always offers a pause for reflection. In 2009 it can be about extending the human capacity for empathy.
Not since the 50’s was a shoe used so publicly as a prop as the one that was so unsuitably hurled at the then President Bush in Baghdad.
The real “costs” lie in manning the social media ‘rudder’ — people. It is a matter of having watchdogs on hand to take care of a company’s back – and yes 24/7.
What’s stopping us from rising to the opportunity today of becoming the next edition of the “greatest generation?”
Imagine, dumping ten Facebook friends for the love of a Burger King Whopper! What were they thinking?
So it seems that impeached Gov. Rod Blagojevich’ off the cuff “speak” lost him his lead criminal defense attorney who quit on him. That’s not all he lost…
Even a venerable New York Times columnist such as Nicholas Kristof can muddle the PR/Advertising waters and use his editorial platform for a self-serving cause.
America becomes a part of a defining “world” moment. What does one name a movement that seems to engage waves and waves of people that then create bigger and bigger waves that engulf even more people? It cannot just be about change, for change itself has no description. It must be about “hope.”
And there you have it. Let’s together, shape 2010 to be a better year.
Happy New Year to all!