The Pollack PR Marketing Group Blog

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Archive for July, 2012

Independence Day, 236 years later

Written by Noemi Pollack on July 3, 2012.

Starbucks Independence DayI wish that there were more 4th of July’s… For on that day, every year, since 1776, and for one day only, we all become one – Americans that are proud to be part of a country that has always considered freedom of expression an inalienable right.  On this day, America’s birthday, it becomes emphatically un-American to have political differences dampen our national spirit.  Wish that it were to continue…

CEO of Starbucks, Howard Schultz, said it very eloquently, when he wrote in a full page letter in the New York Times, “America needs to win this election more than any party does.”  Indeed. Schultz invites Americans to put “citizenship before partisanship.” This is a call for Americans to express their voice in the political conversation.  How American is that?  Certainly carries more weight in celebrating America than apple pie and fireworks…

The Occupy Wall Street movement certainly gave a voice to the 99%ers. It has been a collective voice that became a disruptive force that galvanized attention.  The difference with Schultz’s proposition is that now it is a Corporate America entity that is leading the rallying call for Americans to have their collective say — 99%ers or otherwise.

Starbucks has put their action where their cry is, and started the tag #INDIVISIBLE to “collect and amplify” our voices. But Americans must grab this bait and care enough to participate.  And when we do, who would dare to argue with such a powerful collective voice?  It would demand more from our political leaders – more honesty and more of a transparent truth.

Remember the part in our constitution that states a government “by the people and for the people?” The constitution can state it, but we have to do it.  Apathy is downright un-American.

Imagine if other corporations followed Starbuck’s lead.  Occupy Wall Street may just have an unlikely competitor — Corporate America.

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